Terror is communication
The strength of terrorism is not destruction, not death but media. It is the impact mass media leaves on millions of viewer’s mind, which creates terror. Real terror is not the bomb in the market which has gone off but those potential bombs planted in the mind of million individual. There is no terrorism (in this scale) without a continuous, repetitive all TV channel blast at our living room.
All good terrorist know that. Like an ingenious brand communication professional they understand the obsession of the media in reality show and the strength of sensationalizing the event. It is always the bad news which sales. Like a master storyteller they direct a terror event where it has the maximum exposure. National news is not enough it must qualify as a deep concern internationally. It the CNN, BBC which is the media they are after.
The terror acts are like episodes of a hit film. The new one has to outdo the previous one. Some time back remote bombing was news, now there is a live human involved to add drama, sage and hostage lengthens suspense and viewing time. The visual quality of the imagery also matters. Each terrorist even has there own kind of stories, there is no more a need of owning it up, we know there brands. It will not be surprising if they also carry camera and telecast live from the action point to heighten the emotion.
Real terror is a communication exercise and weaponry, death counts, locations are just props in the story.
All good terrorist know that. Like an ingenious brand communication professional they understand the obsession of the media in reality show and the strength of sensationalizing the event. It is always the bad news which sales. Like a master storyteller they direct a terror event where it has the maximum exposure. National news is not enough it must qualify as a deep concern internationally. It the CNN, BBC which is the media they are after.
The terror acts are like episodes of a hit film. The new one has to outdo the previous one. Some time back remote bombing was news, now there is a live human involved to add drama, sage and hostage lengthens suspense and viewing time. The visual quality of the imagery also matters. Each terrorist even has there own kind of stories, there is no more a need of owning it up, we know there brands. It will not be surprising if they also carry camera and telecast live from the action point to heighten the emotion.
Real terror is a communication exercise and weaponry, death counts, locations are just props in the story.
Comments