Dhabba - the road side eatery



Dhabba are the roadside eatery, located next to highways specially at north of India.

Dhabba is such an incredible institution, the menu, the cooking process, the work distribution, the supply chain, the ambiance, manpower relation and retention, signage and store design, location logic, scale...all business and delivery logics have got fine tuned over ages. Though it is all in open the big businesses are yet not be able to crack it. May be it is in the scale it operates thats the core to its business model.

It is worth a deeper study to understand the innovation and the way it sustains it.

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