Innovation is about people

Dear Businesses,

After ages of accepting what we could get, now we Indians have started looking for what we need & what we desire. Now we earn more, have surplus income, have no moral barrier in materialistic possession, we differentiate people in terms of there brands, economic class is the new cast, we are global looking for dramatic change in our life, we have no patience, no tolerance, always ready to move on to the next opportunity. We are selfish.

We are not simple folks anymore, we are happy with extremes, thrive on contradiction, looking forward to take risk, we are larger than our past, we are not what it seems like. We are constantly redefining our self. We are complex.

We love to work for the cause, hunger to polar bear, zero waste to frugality, we are eager to contribute towards common issues. Our friends are with us and together we are here to make world a better place. We are crusader.

Now the businessman of the world, please give us something we need. As you can see our wants are very different. We want different products and services, we want to be delivered to us differently and we want them now.

We are not sure exactly what we want but desperately we want something, which is not available. We can pay if it makes sense and deliver values. Please remember, we are young but not stupid.

In this century if India is your opportunity than focus on us. Build your business around us deliver us and we will love you. Rather we will love you before we want to do business with you. We are your future.

We are no more impressed with your high technology inventions, which we can not posses or use, we are no more impressed with your legacy and past glory, we are in the move please come and walk with us.

Thanking you in anticipation

Youth of India

P.S. Please use design research to understand us and design offerings that we love, deliver innovation, we are waiting with open heart and purse.